Breed Fashion Lab is now representing Zed Alliance.
Zed Alliance was launched for summer 2013. Making a dramatic entrance into the young Australian fashion market More than 50 retailers Australia wide recognised “the quirk and the clever” in Zed Alliance and wanted to make it their own. In it's debut season, Zed Alliance was purchased by leading boutiques in all states as well as The Iconic online store.
Interest in the brand has mushroomed as design connectors Candice Tranchita and Paula Sinclair focus on consumer demand for young, cool and edgy clothing. Zed Alliance is all about making a statement and having fun with what is worn, focussing on bold prints which are complimented with highlight colours that are fun and bright. From figure hugging neoprene silhouettes, easy drape every day wear to more structured cotton and mesh styles, Zed Alliance offers an array of styling for the fashion aware consumer.